A great questionnaire is more than just a list of questions — it’s a powerful conversation tool. It bridges the gap between companies and customers, educators and students, travellers and travel brands. When done right, it brings clarity, drives improvement, and creates better experiences. But what exactly makes a questionnaire good?
Let’s explore that — and see how different industries, especially travel, education, and business, can benefit from thoughtfully crafted surveys. We’ll also draw inspiration from tools like SurveyPlanet, which are making survey creation easier, faster, and more effective than ever.If you’re looking for an example of a good questionnaire, this guide will walk you through some of the best.
Why Are Questionnaires So Important Today?
From airport check-ins to online shopping checkouts, people encounter surveys everywhere. A well-designed questionnaire saves time, reduces confusion, and captures real feedback. In the travel world, for instance, understanding a customer’s preferences — like airline seating, hotel cleanliness, or tour safety — can make or break a holiday experience.
Similarly, schools need insights into student stress and comprehension. Businesses want to know what delights or disappoints their customers. A good questionnaire, no matter the context, leads to informed decisions.
Travel Industry: Quick Surveys That Go a Long Way
A Smooth Flight, A Smart Survey
Picture this: You take a flight, and soon after landing, you receive a short, polite questionnaire. It asks:
- How was the check-in experience?
- Was the seat comfortable?
- Did you enjoy the in-flight meals?
- Would you fly with us again?
That’s it — short, simple, and to the point. This type of feedback gives airlines valuable data without overwhelming passengers.
Hotel Stays and Post-Checkout Feedback
Hotels also rely heavily on feedback. A quality hotel questionnaire might include:
- Was your room clean?
- Did you sleep well?
- Were the staff friendly and helpful?
- How can we improve your stay?
Guests appreciate quick forms that don’t feel like a chore. When a hotel uses this data to make improvements, it builds customer loyalty.
Tour Guides and the Power of Post-Tour Feedback
Travel companies often use feedback to improve guide performance and customer satisfaction. Effective survey questions for tours include:
- Was the guide knowledgeable and clear?
- Did the tour follow the schedule?
- Did you feel safe throughout the trip?
- What was your favourite part?
Feedback like this helps companies retrain or reward guides and improve future trips.
Why Travel Companies Depend on Good Questionnaires
The travel industry thrives on experience — and one small issue can turn a dream trip into a disaster. Bad food, uncomfortable seats, or poor service can lead to negative reviews. Good questionnaires spot these problems early. A well-timed follow-up with an example of a good questionnaire can help travel brands identify pain points and improve the customer journey.
One travel agency using SurveyPlanet found that simply adding a few well-crafted questions after each booking increased return customers by 30%. The tool’s intuitive design and ready-to-use templates made all the difference.
Education: Listening to the Learners
Teachers and school leaders are using smart surveys to understand student emotions, comprehension, and classroom engagement.
Sample School Questionnaire
- Do you enjoy this subject?
- Is the teacher explaining clearly?
- Do you feel safe at school?
- Would you like more support in any area?
In one school, students reported high stress levels in maths classes. Thanks to a short survey, the school added two part-time counsellors and offered extra maths workshops. Within a term, student performance improved.
With platforms like SurveyPlanet, educational institutions can build elegant, mobile-friendly surveys that students actually complete.
Business: Feedback That Drives Growth
In business, time is money — and so is feedback.
Retail and E-commerce
Post-purchase surveys often include:
- Was the website easy to navigate?
- Did your order arrive on time?
- Are you happy with your purchase?
Simple questions like these help brands discover friction points and polish their customer experience.
Global companies like Amazon and Booking.com use this strategy daily — not with complex forms, but with short, punchy questionnaires that users complete in seconds.
Pre- and Post-Trip Travel Agency Forms
Good travel agents use questionnaires before and after trips. Here’s how:
Before the trip:
- What is your budget?
- What kind of hotel do you prefer?
- Are you interested in adventure, relaxation, or both?
- Do you need a tour guide?
After the trip:
- Was the hotel to your liking?
- Did we meet your expectations?
- Were there any issues we should be aware of?
This end-to-end approach builds trust and delivers better holidays.
Top Tools That Simplify the Process
SurveyPlanet: An Excellent Survey Companion
Among all the tools available today, SurveyPlanet stands out for its ease of use and customisation features. Whether you’re creating a quick one-pager or a detailed survey, it offers:
- Custom themes
- Anonymous response settings
- Pre-built question sets
- Mobile-optimised layout
- Real-time response analytics
From fashion brands to educational institutions, more and more users are turning to platforms like SurveyPlanet to gather data in a modern, elegant way.
Tips for Crafting a Great Questionnaire
Want to create a winning survey? Follow these golden rules:
🎯 Start With a Goal
Know what you want to learn — don’t ask random questions.
✏️ Use Simple, Clear Language
Avoid jargon or long words. Especially important in travel, where English may not be the respondent’s first language.
⏱️ Keep It Short
Limit it to 5–10 questions. People are busy.
✅ Offer Multiple-Choice or Rating Options
Make answering easy and fast. Avoid long text fields unless absolutely necessary.
💡 Ask One Thing at a Time
Don’t mix ideas in a single question.
👥 Test Before Sending
Try the questionnaire in a small group first. Tweak it if needed.
🙏 Always Say Thank You
People are giving their time. A small gesture goes a long way — a discount, a thank-you note, or a follow-up offer.
Real Travel Company Success Story
A small travel agency in Southeast Asia created a short post-trip survey. The three key questions were:
- What was the highlight of your trip?
- What could we do better?
- Would you travel with us again?
The results were enlightening — many wanted eco-friendly experiences. The agency launched a range of eco-tours, promoted it through social media, and saw a 40% spike in bookings within months.
Airlines That Listen – And Win
Airlines like Emirates, Qatar Airways, and Singapore Airlines have turned feedback into a competitive advantage. They ask:
- How did the meals taste?
- Was the in-flight entertainment enjoyable?
- Was the seat comfortable?
This information helps them upgrade services, buy better seats, and refine entertainment options — ensuring loyalty and satisfaction.
The Golden Rule: Ask. Listen. Act.
The real secret to using questionnaires well? Don’t just ask — act.
A bad company ignores feedback. A great one takes action fast. That’s how trust is built.
What Not to Do: Common Survey Mistakes
Avoid these pitfalls:
- Too many questions
- Complicated language
- No thank-you message
- Sending surveys too late
- Forgetting mobile users
Make Surveys Engaging and Visual
To boost response rates:
- Add images, especially in travel surveys
- Use fun tone and emojis where appropriate
- Use platforms like Instagram for flash polls
- Keep design clean and mobile-friendly
What’s Next? AI and the Future of Surveys
The future of questionnaires will be powered by AI. Intelligent analysis tools will pick up patterns in free-text responses, recommend trends, and personalise services — all based on survey data.
But at the heart, it’ll still come down to clear questions, honest answers, and real action.
Final Example: A Honeymoon That Led to Repeat Business
After a honeymoon trip, a couple received this survey:
- Did you like the hotel?
- Was transport smooth?
- Did you feel safe throughout?
- Would you use our service again?
- Any suggestions?
The agency used this feedback to make small changes — and won the couple’s trust. They booked again next year and referred five friends. That’s the magic of a good questionnaire.
Final Thoughts
Whether you’re a travel agency, a school, or a brand, crafting a good questionnaire isn’t hard — it’s about being thoughtful. Keep it short. Make it clear. Take action on the answers.
